Want to Escape the Pressures of Marketing ROI?
Discover Our New Audience Mastery Program: And Make Your Marketing Massively More Meaningful
We have put blood, sweat and tears into this program for you. Because we want you to escape the pressure of marketing ROI, so you can focus on what matters most. That is creating real impact.
I’m thrilled to introduce our brand new, amplified Audience Mastery program, where we dive deep into the art of making your marketing resonate and convert like crazy. If you’re ready to create a greater positive impact in the world and connect with your audience on a profound level, this is the program for you.
A Simple Truth
At the core of our approach is a simple truth: the audience always comes first. Before we dive into any new client or project, we make it a priority to gain crystal-clear clarity on our audience. After all, how can we expect to resonate with our messaging if we don’t intimately know who we’re talking to?
Let me share a powerful quote that encapsulates the essence of our philosophy: “When you can articulate a person’s problems better than they can, using the language they use, they automatically attribute you to having the solution, regardless of whether you do.” – Wyatt Woodsmall
The Latest Tools and Techniques
In our Audience Mastery program, we’ve distilled our latest techniques and tools to help you make your marketing work, predictably, every time. With this online class, you’ll unlock invaluable insights, including:
- How to determine and prioritise your highest value audiences.
- The secret to defining personas that resonate authentically.
- Leveraging the personas you create for maximum impact.
Why should you care about all this?
Well, because using targeted personas can skyrocket your sales leads by up to 124%! And let’s be honest, who wouldn’t want that kind of growth?
Our program takes you on a transformative journey to truly understand your audience. We’ll explore the various audiences your business serves and learn to see the problems you solve for each of them through their unique lenses.
And the better news is 9 out of 10 customers will pay more for a better customer experience!
Throughout the training, we’ll dive into different phases to gain clarity on your audiences, including:
- Defining Your Juicy Core Customers: We’ll identify the core customers that bring you the greatest rewards.
- Buyer Persona Interviews: You’ll learn how to conduct effective interviews that reveal invaluable insights.
- Ultimate Buyer Journeys: We’ll map out the ideal customer journey based on the data you’ve gathered.
But that’s just scratching the surface! Our program is packed with actionable steps, practical exercises, and real-world examples to ensure you gain mastery in understanding your audience. Plus, you’ll have all the exact tools we use when we do this work for our clients!
What’s in the program?
When we officially launch this program, it will be available for a cool $1,997. That’s for the complete Audience Mastery experience, including access to the 5 modules and 16 bite size lessons.
It is approximately 2.5 hrs of our best, most current and juicy training yet! We’ve painstakingly assembled exactly what you need, and nothing more. To save you precious time and energy while you get real results.
You also get full access to all the tools and templates you need to complete the work we guide you through, so you have the ultimate guide to converting your market into lifelong fans. And we support your journey via our private community platform.
The Audience Mastery Program
We’ve designed the ultimate program so you remove the guesswork and find your audiences who are ready, willing and able to buy.
Module 1: Introduction to Audience Mastery
Lesson 1: The Essentiality of Audience Mastery
Lesson 2: Exploring the 5 Common Audience Mistakes Businesses Make
Lesson 3: The CIS Method Advantage
Lesson 4: Setting the Foundation for Audience Mastery
Module 2: Identifying and Prioritising Audiences
Lesson 1: Determining and Prioritising Your High-Value Audiences
Lesson 2: Using the Priority Audience Finder Tool
Module 3: Real Persona Development
Lesson 1: The Significance of Personas in Marketing
Lesson 2: Conducting Real Buyer Persona Interviews
Lesson 3: Finding the Gold in Your Interview Data
Lesson 4: Creating Real Personas Based on Interview Findings
Module 4: Understanding Customer Journeys
Lesson 1: Mapping Your Customer Journey
Lesson 2: Creating Your Customer Journeys from Personas
Module 5: Putting It All Together: Audience Mastery Action Plan
Lesson 1: Infusing Your Audience Mastery Learnings
Lesson 2: Developing Your Audience Mastery Action Plan
Lesson 3: Levelling Up with Meaning
Lesson 4: Final Word & Next Steps
Get a Taste
Here is the very first lesson of Module 1 Introduction to Audience Mastery as a taste of what you will be seeing when you buy. In this lesson you’ll see an all-too-common reason why one brand’s marketing was bombing!
Become an Audience Master
How much is one more of your best customer worth to you? When you calculate their lifetime value you know what you can afford to invest to get more of them. And if that number is greater than the price of this program, then all it will take is one sale using this method. That means you get ridiculous return on your investment.
The Audience Mastery program is just $2997. It is for those who see the true value and want to transform their business and life!
Are you ready to take your marketing to new heights? Join the Audience Mastery today and unlock the secrets to connecting with your audience in a way that makes ROI stress a thing of the past.
See you in the program!