Monthly Marketing Munchies: How To Find Your Brand Purpose
Covid19 has had significant influence on the way we live. This Monthly Marketing Munchie was our first whilst in isolation. I believe this one is super relevant to the time, because people are looking for brands to show humanity. If you missed it, no sweat, we’ve got you. The replay is below, all packed into 16 minutes!
This time, we dive into Your Brand Purpose and how to find it. Have you crafted yours yet?
Your purpose statement is your North star for your brand. When done right, it has the power to transform your brand, giving your people and your market meaning to align with. That is a powerful shift. You become a crusade to join, rather than a commodity to compare prices with, or merely a paycheck for your team.
The Era of Purpose.
We are in the era of Purpose. People are seeking it out. And we want to help you become a better purpose led brand (part of our purpose!)
In this session we cover:
- What your brand purpose is
- Why it is important
- A framework to help you with yours
- And examples to make it easy to understand.
Lots to cover in this! Dive into the recording here.
What’s Next on the Agenda
And if you enjoyed the episode, sign up here for our next Monthly Marketing Munchie. It is a hot one! Impact Brand Storytelling Essentials. It is a section from our YOU the Brand Storyteller Online Workshop which has been a lot of fun. It is interactive and gets you right into the action.
We hope to see you again soon and we look forward to having you with us.