Most business owners and leaders we help have a gut feeling something is not right with their brand. But often they can’t quite put their finger on it. Others know their problems all too well, and just want confirmation and a simple plan to fix them!
An ElectroMagnetic Brand Analysis will quickly identify the highs and lows for your brand. It will help us produce a prioritized action plan to turn up your brand’s pulling power.
We work with growth minded good businesses across most industries. The real power in this analysis is for established businesses with teams, because of the culture focus.
It is especially awesome for those considering working with us on a refresh or rebrand, because it is a high value, yet low cost way to test the working relationship. And the cost is then credited towards the larger project.
An ElectroMagnetic Brand is one that effortlessly pulls awesome clients and team members to it. And these awesome people stick for good, because they never want to leave!
We love this work because we believe all people deserve complete fulfilment at work. This is possible with a company culture that empowers individuals to realize their fullest potential. Cultures where everyone uses their genius to contribute to the greater good as well as profit generation.
Because fulfilled people are happier. Happier people at work, means happier people at home, and happier communities. That’s what we want for you and your team, your families, and communities.
It’s pretty simple. We gather some information and materials from you via our secure online portal. Then it is all analysed against the 5 elements in our ElectroMagnetic Brand methodology. We produce a detailed report and prioritized action plan to help you focus where it will have the most positive impact.
In the resulting strategy consultation we will step through your report to show you exactly where to focus your efforts to improve. You will be able to ask all the questions you need and have them answered.
Should you choose The Sponge to help you with a rebrand or refresh, the fee will be credited to that future work.
Total transparency. The value of the work involved to properly review the materials you supply against the five elements in our methodology, identify issues and develop your action plan puts this analysis package at a true cost of $4997.
We exist to help good businesses become better brands. This comes through value rich, trusted business friendships. So to establish this, we go deep upfront, and we are confident in our work. We know this work gives us an inside line into helping you implement the plan. This is why we are happy to provide our ElectroMagnetic Brand Analysis for only $2495, upfront, for a limited number of brands.
As with all projects, part of the profits generated go to our Double the Goodness grant to help cash strapped impact businesses with the branding help they need to flourish. Thank you for helping make this happen.
Should you choose to continue on your journey with us with a rebrand or refresh, this fee will be credited to your subsequent project.
Frankly, you need to be invested in the outcome. This ensures we get everything we need from you to do the work to do your brand justice.
Your brand is far more than your visual identity. It culminates in the story that is perceived and told by your team and your market, whether you are deliberate about defining and curating it or not. An ElectroMagnetic Brand Analysis is a thorough review of all your key brand elements to work out how well they align with your market and your team. It does this by focusing on a core set of measurements for each element of your brand.
Your brand can effortlessly pull awesome people to it, both new customers and new team members alike. It doesn’t happen by accident though. It takes crafting and breathing life into your brand story. Story exists for your brand whether you write it, or let it write itself through the perception of the client. With a consistent, relevant, and meaningful brand story being told across all your brand and marketing collateral, you control how your brand is perceived. That means to your team, customers and market. Such a story is what transforms you from a commodity to a crusade to join.
The five elements of an ElectroMagnetic Brand are:
Hi, I’m Luke Faccini, lead brand strategist and CEO of The Sponge. I’ve been working with brands since 1999 and I’ve helped thousands of people just like you plant their flag at the top of the marketing mountain.
I know this space better than most, writing a book on the topic due to be released soon titled ElectroMagnetic Brand. An ElectroMagnetic Brand Analysis is the perfect start point for any great revamp. I love talking brands and in our one on one you get to pick my brain about yours, with the report as the base.
I’m looking forward to helping electrify your brand and gain the ultimate fulfilment from your business.
Warmly, Luke
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating compelling Brand Stories, including new brand names, new brand logos, rebrands, and brand strategies.
Brisbane: Level 6, 200 Adelaide Street, Brisbane QLD 4000
Sydney: 164 Burwood Rd, Concord NSW 2137
(By appointment only)
Brisbane: +617 3185 4070
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness.
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