How To Fall In Love With Marketing (Workshop)

How to fall in love with marketing that is not marketing

Anna is a thirty something founder of an enterprise and she strives to do good in the world. She has been struggling to get the marketing right for this venture for far longer than she cares to admit. And with marketing not working like it ought to, sales aren’t improving.

There always seems to be a new approach, a new strategy, new messaging. Too many late nights spent sifting through marketing advice from marketers on YouTube! Many tactics she saw just felt plain wrong! Whatever she tries ends the same, with inconsistent and uninspiring results. Anna has started to resent marketing a little, but it’s her responsibility.

A big opportunity to pitch her story to a room full of her ideal audience has come up. It is approaching fast. Anna is freaking out, but you would not know it by looking at her. She always looks cool and collected. But what will she say? What will grab her audience’s attention and make her brand unforgettably awesome?

This opportunity feels like do or die for Anna and none of the messaging she has used in the past will do the job. As fate may have it, she meets a brand story guide. Go serendipity! Her guide helps her see why things haven’t worked so well until now, and shows her a simple way to craft her story. It’s a process to create a new story with real impact. The guide challenges Anna to delve into the fundamentals of her brand and shows her how to connect the dots. This framework makes sense and feels right to her.

The big night is here. It’s a big event space with more than double the crowd Anna had anticipated. On stage, it isn’t hot, but Anna is sweating a little. Good thing she chose the black outfit. Mic in hand, she pushes through her nerves and shares her new impact brand story with the attendees. Her story flows from her heart, past her lips, into the ears of the audience. And as they stare back, captivated, hanging on her every word, she realises a shift has occurred.

Things feel lighter now. Her story has cut through for her audience like a warm knife through butter. It resonates for them and she feels it. There is a connection. And in that moment her confidence renews, in telling her story, and in marketing. Because this doesn’t feel like marketing! Anna has new vigor and the shackles that have been holding her back have now disappeared. It’s like they were never there. Look out world!

I want what she’s having!

On February 11, in the heart of Brisbane, we are hosting a brand new kind of marketing workshop. It is marketing with real impact, it is Impact Brand Storytelling.

This workshop is built for founders who are hell-bent on changing the world. Heaven knows we need more of you! And we need you telling your story awesomely, so it connects with the hearts and minds of those that matter.

This half day workshop is designed to get you clear on what your impact brand story needs to be. You will learn how all the essential story components come together, and have a new confidence in telling your story.

I want you to have a renewed vigor for your marketing and be unshackled for 2020! And create greater positive impact and healthier profits.

All profits from the ticket sales go towards launching and sponsoring Pitch for Good Brisbane, in partnership with StartSomeGood (see details on the ticket page).

There are only a limited number of seats available (due to venue capacity) so grab yours now. Then give yourself a pat on the back for supporting a great initiative as well as taking action to transform your marketing.

See you there!

Warmly,

Luke

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  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

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  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
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    Kim Lie Jom Complete Health Chiropractic
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    Matt Malouf The Fortune Institute
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