You are a founder who is hell-bent on changing the world. But that world changing impact you’re striving so hard to create is being held back by your brand story and marketing.

Let me paint a little picture to illustrate what I mean by being held back. This is an extract from my new book Impact Brand Storytelling – A how to guide for founders hell-bent on changing the world.

On a day like today, in a place very much like yours, a founder a lot like you is stressing out. Her business isn’t performing like it ought to. Even though it has amazing offers that deliver incredible value for every customer. Sales are tough. Painstaking, even. Potential customers and supporters just aren’t getting it. Her marketing and advertising are not producing leads as she’d like. And they’re not the right kinds of leads! It seems like nothing works.

Sound familiar?

A block away, there is a great brand that really understands the different levels of problems that its best customers have. The brand has aligned with its customers and supporters, empathising and connecting with them meaningfully. It demonstrates it cares and delivers an exceptional customer experience at every encounter.

This brand authentically engages its customers and supporters in the impact they are creating together. Customers sense this understanding, involvement, and love from the brand. And they reciprocate this love. Every piece of the brand’s marketing and collateral tells this story loud and clear. It is a beautiful thing. And new customers and supporters flock to the brand.

Does this version of the scenario sound familiar? Possibly not. And you are not alone. Nine out of ten founders we speak with share this problem.

The difference between these two stories is a deep, deliberate, and awesomely crafted brand story. While you are passionate, committed, and good at what you do, brand storytelling just doesn’t come naturally.

The Sponge’s purpose is to to help good businesses become better brands. Our clients span from established profit-for-purpose companies with healthy marketing budgets, to social enterprises, not-for-profits, and impact startups who are strapped for cash.

In the past, our Double the Goodness Grant has enabled us to help those impact businesses strapped for cash. That has been our impact model, fueled by our profits. Naturally, our grant has its limitations.

Enter a new addition to our impact model

A new philosophy has recently opened our minds and helped us expand our impact model. It’s a win-win. Our purpose is fulfilled even greater by Helping Good Businesses Become Better Brands and we gain truckloads of karma goodness in return!

We have committed to something fresh and new. And it rapidly expands our impact. We’re now intending to help you and 5007 other changemakers unshackle your impact potential, by mastering your brand storytelling.

Marketing is no longer about the stuff that you make, but about the stories you tell.

–Seth Godin

To create massive positive impact, and healthy revenue streams to support you, your story must resonate so profoundly for your people. It must reach into their chests and take a hold of their hearts, with both hands! By your people we mean your team, customers, and supporters. And this kind of story transforms them into raving fans.

The good news is there is a formula to craft such a world changing brand story. It’s one we have painstakingly developed over the 20 years we’ve been doing this work. And we have bottled it and turned it into an online program so anyone, anywhere can unlock their brand’s true impact potential. Time and again this formula revolutionises our clients’ brand and marketing, and it will for you too.

Here’s what we want to give you

Are you salivating for some juicy, impact boosting brand story for your brand yet?

Our Impact Brand Story program is a 10 module, self-paced, online program. It is a mix of videos and worksheets that you can access at any time. And we support you through your journey in a private Facebook group. The program sells online right now at a discounted $1997, and as part of our Impact Karma Seed we want to give it to 5008 cash strapped impact businesses for free.

What exactly is a Impact Karma Seed?

After reading The Diamond Cutter and Karmic Management, our team have aligned with the buddhist wisdom contained within them – of giving without condition to gain all you ever want. For something good to happen, a karma seed must be planted for that goodness to sprout from. 

By giving our program away for free, we help 5008 enterprises create massive world changing impact, so we will experience this same success and resulting financial reward.  Put simply, helping your success means helping our success. We encourage you to read these books and adopt the principles too.

This wisdom aligns with our own beliefs in using our God given abilities to serve humanity. And so it expands our impact model. After all, we are here to help good people change the world through their brands. People like you.

Are you ready to create massive impact?

To get access to the program you need simply apply. Visit our program page (via the button below), check out the details of what is on offer, and when you get to the Pitch Your Price section (below the regular payment options) follow the steps to tell us why you ought to get it free.

We want to help you succeed. We want to have you as part of our community of changemakers. The world needs you to help encourage and inspire others to bring equally awesome and impactful ideas to life. Now imagine if you will, the collective impact of 5008 unshackled changemakers succeeding beyond their wildest dreams? Amazing… It gives me goosebumps!

Who else needs to master their brand storytelling?

Our 5008 goal is lofty! And we need your help to spread the word. Please, please, please, share the love. Share this page in an email, via Facebook post, or by message. You’ll plant a good karma seed for yourself by doing so, and help us create that collective impact we imagine.

Help us shine a light on this Impact Karma Seed . Contact us with any wild ideas you have. We are open.

The bigger picture

We are talking to friends and other organisations who align with our purpose and values. What we envision is a growing community of impact entrepreneurs that we can support with mentors and impact investment to accelerate the good being done. Exciting times ahead!

Apply now. Share. Reach out. Let’s do this!

Warmly,

Luke & the team.