Start 2022 with Love
What’s love got to do with an impact giving spree?
With so much fear, anger and hate in the world right now, how do we get back to love? 2022 can be a year of love and positive impact, and our team wants to help make that happen. So we are doing an impact giving spree to turn the tide and bring back the love.
Let me show you what that means and how you can get momentum for 2022 with some awesome resources and workshops, for free!
Our Deeper Why
If you’re not new to Sponge, you’ll already be familiar with our purpose: To help all brands be good for the world.
We’re always looking for ways we can create greater positive impact for brands that resonate with us.
Rather than end 2021 with a Xmas celebration, our team wanted to launch into the new year with a party of sorts. Our goal was to celebrate all that the year could be and create real momentum for our tribe. Then that idea became loftier!
When the pandemic began, we launched a “5 to Thrive” giving spree to help our tribe refocus and deal with the uncertainty. It was an awesome way for us to refocus. Karmic management teaches us to give others what we want to receive.
It was such a positive experience for our team that it came up as a suggestion to add to our new year celebrations. What better way to help our tribe to get momentum for 2022 than to provide awesome tools and resources?
Our Impact Giving Spree
With so many options of what we could give, the challenge was very real for our team. What would help you build the most momentum for 2022?
We debated many options and methods and finally landed on the following:
- A guide with our top 5 quick wins for 2022
- A Momentum Makers Online Event
- An Audience Masterclass*
*Free for our tribe, so subscribe!
Let’s have a look at these now.
Guide: 5 Purpose Driven Quick Wins for 2022
Last year we rebooted our ElectroMagnetic Brand Analysis product. It’s had a significant overhaul and provides even more value now. Part of the new and improved reports are the quick wins for each of the 5 ElectroMagnetic Brand elements.
Our team has put together our top 5 quick wins from the reports we produced last year and turned them into a guide for you. They are awesome for purpose driven businesses. Download the guide here.
If you want more of these quick wins, we will be covering our favourites in the Momentum Makers Online event.
Momentum Makers Online Event
Originally this event was our alternative to an Xmas party. So it began as a fun event, but has since gained deeper purpose.
Our plan for this event is now to get back to love! We want you to feel inspired, connected and supported for 2022. We will share more of our favourite quick wins, so you have plenty of actions to implement for 2022. Plus, our simple method to make every marketing piece you do in 2022 work.
We are launching our brand new calendar of free events for our tribe too. And there will be a Good gift for those who attend the live event.
The event is on Thursday 27th January at midday (Brisbane time) and you can register here.
With any new client or project, we always start by getting clarity on Audience. Because if you don’t intimately know who you are talking to with your messaging, how can you resonate? We have a new Audience masterclass that captures our latest techniques to show you how.
Attending this online class you will learn how to determine and prioritise your highest value audiences. You will learn the secret to defining them for true resonance. And we will show you how to leverage the personas you create for greatest impact.
The masterclass is on February 16th and tickets are $137, but as part of the giving spree our tribe members get their ticket free. Be sure to subscribe to get yours if you haven’t already, plus more tribe insider goodies!
Double Double the Goodness Grant
An impact initiative of ours is our Double the Goodness Grant. Which is a dollar matching of up to 10K for impact businesses who are cash strapped and need our help for a branding or marketing project.
As part of our impact giving spree we are doubling the grant so that 2.5K gets 10K of our help. And we have 2 of these on offer for new applications. If your organisation fits our grant criteria, apply! And mention the Double Double the Goodness. You can find out more about the grant here.
If you know an impact organisation that could use this please let them know.
The Impact We Intend To Make
We want to positively impact a total of 2022 lives with our impact giving spree. Our events accommodate 100 attendees each. Combined with the free guide and the Double Double the Goodness grant, we can help at least 102 businesses get momentum.
If each of these businesses then positively impacts 20 lives, including their staff and clients, we will make this impact goal a reality.
Do You Feel the Love?
We can reach more people with your help. During the impact giving spree, we will be sharing content on our socials that will go farther with your engagement.
It’s time to get back to love!