This post is for seasoned business owners with growing teams who watch their company standards slip and find themselves picking up the slack. By Luke [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team   Our Website Inquiries Stopped. Here’s What It [read more...]

A note before we start. GoodNorth is one of the two arms of the Sponge impact business model. It is not a Sponge lead generator. [read more...]

This post is for founders and seasoned business owners who feel the brand that got us this far is no longer doing the job it [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team Six weeks ago I was certain LinkedIn was [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team Three months after we rebranded Tom’s business from [read more...]

This is a guide to choosing branding services in Australia that actually fix what is broken. Not just what is visible. By Luke Faccini | [read more...]

Most grant applicants ask us for too little Something happens in almost every conversation we have with our Double the Goodness grant applicants. They arrive [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team You win the meeting. You always win the [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team The decision has been made. The business needs [read more...]