This logo is not their brand This new logo is more than a bold and brightly coloured icon and typography! Its meaning is awesome, which [read more…]

Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring [read more…]

What do you do? I dislike this question. Unless we’ve covered what drives you first. But if you’ve seen only a handful of my posts [read more…]

The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The [read more…]

How do you know if your brand name is strangling your business? During a recent brand story workshop it became clear that there was more [read more…]

When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a [read more…]

When is it right to refresh your brand versus a complete rebrand? Rebranding is massive! Not only the impact both internally and externally for the [read more…]

Would you fire your sales rep if they: Show up to potential client meetings dressed poorly or inappropriately Confuse or offend prospects with mixed messaging, [read more…]

Changing a brand name or business name is a significant action to take with serious consideration. Sometimes however it needs to be done, for good [read more...]