How do you know if your brand name is strangling your business? During a recent brand story workshop it became clear that there was more [read more…]
Our Latest Thoughts
We are so happy and grateful for 10BestDesign.com recognizing us as one of the 10 Best Naming Agencies of 2017 in the world. It is [read more...]
Fresh for the New Year, our brand new 5 step brand story playbook for brands with purpose. Trying to market a brand that’s missing an [read more...]
This week I was totally immersed in an area of passion and importance to me. It was the Purpose conference put on by Sally Hill [read more...]
Social Media is a potent marketing tool if used effectively. What does it mean to use it effectively? For starters, it means there’s a lot more to it than creating a Facebook page and waiting for clients to flock.
When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a [read more…]
Your consultant needs to be an exceptional listener. You need to be able to trust him with one of your company’s most valuable assets. Some [read more…]