How do you know if your brand name is strangling your business? During a recent brand story workshop it became clear that there was more [read more…]

When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a [read more…]

When is it right to refresh your brand versus a complete rebrand? Rebranding is massive! Not only the impact both internally and externally for the [read more…]

Would you fire your sales rep if they: Show up to potential client meetings dressed poorly or inappropriately Confuse or offend prospects with mixed messaging, [read more…]

Changing a brand name or business name is a significant action to take with serious consideration. Sometimes however it needs to be done, for good [read more...]

 Have you ever missed out on a sale because your cost was higher than the competitors, even when you know your offering was far superior, [read more…]

  Yahoo have just revealed their brand new logo, designed by Yahoo’s in house design and in-house brand design group and product designers. And to [read more…]

There has been a great deal of laughter and head shaking going on as a result of Ernst & Young’s recent rebranding. We concur, it [read more…]

Your consultant needs to be an exceptional listener. You need to be able to trust him with one of your company’s most valuable assets. Some [read more…]

For many the turning point when your brand starts failing to accurately represent the business passes by unnoticed (to those in charge) like a cloud [read more…]