What does good collaboration really take? It’s day 11 of my GratitudeChallenge and today I’m grateful for collaboration. Even more, for what I’m learning about [read more...]
When did you last adjust your aim? 🎯 While I completed a very challenging running goal on Saturday I had a realisation. I’m loooong overdue [read more...]
👉🏼 New dates are now locked and loaded for GoodNorth’s Speed Networking for Good. With a little twist… Yes, dates plural! Because some people have [read more...]
We love family business! It is the heartbeat of our economy. Today is National Family Business Day #NFBD20, so we are taking time out to [read more...]
The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The [read more…]
When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a [read more…]
When is it right to refresh your brand versus a complete rebrand? Rebranding is massive! Not only the impact both internally and externally for the [read more…]
Would you fire your sales rep if they: Show up to potential client meetings dressed poorly or inappropriately Confuse or offend prospects with mixed messaging, [read more…]
Changing a brand name or business name is a significant action to take with serious consideration. Sometimes however it needs to be done, for good [read more...]
Yahoo have just revealed their brand new logo, designed by Yahoo’s in house design and in-house brand design group and product designers. And to [read more…]