Your Awesome Brand is in Good Hands
The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The [read more…]
Our Latest Thoughts
Ripe For Renaming - Byron to Bundy (Renaming Case Study)
What does the name Byron to Bundy say to you? It will likely depend on whether you are familiar with Byron Bay and Bundaberg. And [read more...]
The Foolproof Name Creation Process For Conscious Founders
What’s the difference between naming children, and brand naming? Naming children can be hard! And it gets harder the more children you have (and I [read more...]
Monthly Marketing Munchies Recap: Personal Purpose & Values
Welcome back Changemaker! Last week was our August episode of Monthly Marketing Munchies, and it was an amazing one! Full of information and packed [read more...]
Is having an awesome product or service enough?
Have you ever been in, or seen someone in this position: They have this amazing idea for an offering that they think for sure, will [read more...]
Want happy team members? Get them playing!
Employee happiness is a pretty big focus these days. Happy employees perform better and stay with the company. Today, I wanted to chat to you [read more...]
How your business can make a bigger impact!
Earlier we launched a new initiative for cash-strapped, purpose-driven founders who want to positively impact the world. It is our $10 Million Karma Impact Seed. [read more...]
Monthly Marketing Munchies: Impact Model Insights
Welcome Changemaker! Recently, The Sponge has launched a new initiative known as Monthly Marketing Munchies. This is designed to be a power packed webinar session [read more...]
What's next for The Sponge?
We’re almost wrapping up #bcorpmonth and it has been a month of incredible celebrations of purposeful businesses. This week, the B Corp community in Australia [read more...]
How do the Sponge team embody the B Corp ethos?
#BCorpMonth celebrations are still in full swing here with the Sponge Team! This week, we decided to check in with some of the team and [read more...]
What is a B Corp and why are we one?
In January 2017, The Sponge became a certified B Corp and we couldn’t have been more excited. We were finally part of something awesome! [read more...]
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. 
