By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team Most articles answer this question by hiding from [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author of Impact Brand Storytelling You are evaluating branding agencies. Three years [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team You have decided to rebrand. The work in [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team You have made the decision. The brand needs [read more...]

This post is for seasoned business owners with growing teams who watch their company standards slip and find themselves picking up the slack. By Luke [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team   Our Website Inquiries Stopped. Here’s What It [read more...]

A note before we start. GoodNorth is one of the two arms of the Sponge impact business model. It is not a Sponge lead generator. [read more...]

This post is for founders and seasoned business owners who feel the brand that got us this far is no longer doing the job it [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team Six weeks ago I was certain LinkedIn was [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team Three months after we rebranded Tom’s business from [read more...]