Imagine what your business could be like with a growing customer base that loves your brand!

There is a simple brand story framework you can use to meaningfully connect your brand with the people you're meant to serve. One that helps you craft a brand story that's authentic, resonates for them, and makes them want to align with you. Because people love to buy, but they hate being sold!

With this framework you shift your marketing from pushy sales tactics that most people hate, to stories that captivate hearts and minds. Then they can fall in love with your brand, and love to buy from you again and again. What more could you want?

You’ll find there is much, much more for you in this!

It’s Branding With Real Impact!

Join us for a workshop where we will explore the impact brand story framework together in detail and how to use it in your specific business.

Gain so many insights!

  • Learn each of the necessary components for successful brand storytelling
  • Get clear on the three cornerstones of your impact brand story
  • Discover how to connect the dots so your brand story resonates for your audience (at every touch point!)
IBS framework

Impact Brand Story Framework

Golden Story

Golden Story Flow



When & Where


Wed 31st March


8:00 am to 12:00 pm

Workshop Agenda

  • 8:00 am Coffee and Light Breakfast
  • 8:25 am Storytelling Fundamentals & Impact Brand Story Cornerstones
  • 10:30 am Break
  • 10:45 am Story Script, Golden Story Flow & Bonus
  • 12:00 pm Finish

Bonus - Impact Brand Story Activator!

We will explore the single most important element that ensures your evolved impact brand story becomes prolific. Because when it does, you increase both your positive impact and your profits. No more struggling to get amazing clients who love you!


Tickets for Good

100% of profits from tickets go towards sponsoring an impact initiative we are proud to be helping launch in Brisbane “Pitch for Good”.

What is Pitch for Good?

Pitch For Good is a live crowdfunding event in which, instead of giving all the power to a small group of experts or “sharks” the audience gets to cast their vote in support of your favourite local social enterprise, helping them get off to great starts for their crowdfunding campaigns on StartSomeGood.

So feel good knowing that not only are you helping your business thrive, but you are also supporting the development and launch of new impact businesses in this region.

Be part of all this goodness now for only


Hurry, limited seats. Book your seat now.

100% of Profits Fund Pitch for Good

Book Now

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Please let us know well ahead of the event so we can do our best to cater to your needs.

Spots are very limited, as such we reserve the right not to refund. You may transfer your ticket to another person who can attend.

Meet Your Impact Brand Story Guide

Hi, I’m Luke Faccini, lead brand storyteller and Cheif Do-Gooder at The Sponge. I’ve been working with good brands for 18 years and I’ve helped thousands of people just like you plant their flag at the top of the marketing mountain.

I know this space as well as anyone and an impact brand story is the perfect start point for all marketing. Heck, I even wrote the book on the topic - Impact Brand Storytelling: A how to guide for founders hell-bent on changing the world! I love talking brands and in you get to pick my brain about yours at this workshop.

I’m looking forward to helping you evolve your brand story and increase your impact.

Warmly, Luke

Luke Faccini

Have a Question?

Start a conversation with one of our team now via the chat icon in the bottom right of the page.

Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating compelling Brand Stories, including new brand names, new brand logos, rebrands, and brand strategies.
Brisbane: Level 6, 200 Adelaide Street, Brisbane QLD 4000
Sydney: 164 Burwood Rd, Concord NSW 2137
(By appointment only)
Brisbane: +617 3067 8954
Sydney: +612 8073 0528

B Corp Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness.
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