In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.

Purpose Speed Networking Thu 30th June 2022, 1:00 pm - 2:00 pm AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6a082fe401e15:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6a082fe401e15{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e 0%, [read more...]

…And they’ll stay with you forever. What does fulfilment from your business mean to you? Imagine a team of highly talented people. They are fully [read more…]

Thank You! Check your inbox for the goodness! And while you're here... Get the Book: Impact Brand Storytelling A how to guide for founders hell-bent [read more...]

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 Hey Good Leader! I’ve got a brand new intention. It has been a long time since my last YouTube video (and a haircut!). Things [read more…]

Purpose Speed Networking Wed 25th May 2022, 10:00 am - 11:00 am AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6a082fe414c45:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6a082fe414c45{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e 0%, [read more...]

This logo is not their brand This new logo is more than a bold and brightly coloured icon and typography! Its meaning is awesome, which [read more…]

Where Did The Love Go? Evan owns a second generation manufacturing company. When we met, he was experiencing his business as a grind. It was [read more…]

Humming Session 04: How to Solve Problems That Matter Thu 28th Apr 2022, 12:00 pm - 1:00 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6a082fe41cbfa:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6a082fe41cbfa{color: [read more...]