Luke Faccini, Author at Sponge Branding Agency Australia

Our Latest Thoughts

Before You Rebrand: Lessons from Jaguar’s Missed Opportunity

What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]

23 Years of Sponge

We turned 23 years old this month. It certainly snuck up on us! And initially it felt like the year blew by without achieving much [read more...]

Behind the Scenes: Reimagining Our ElectroMagnetic Brand Bootcamp

What if this year ahead, your brand didn’t just stand out, but effortlessly pulled in all the awesome people you could ever want? That’s the [read more...]

Unlock Your Hidden Profit with One Simple Tool

Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]

Life Changing Impact: Our Journey with Detour House Inc.

I’ve just turned 16. It’s dark and I’m stepping out of the door of my childhood home, for the last time. I’ve got all the [read more...]

Reconnecting with Our Core Value: Big Love, Like Family

What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]

How Burton is Carving a Better World

The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]

Unwrapping the Future

Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]

Unleashing the Power of Good Business Inspo

Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more...]

How Do You Calculate The ROI Of Being Purpose-Driven?

And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more...]

Home Blog The 3 Secrets to Effortless (Marketing) Storytelling

The 3 Secrets to Effortless (Marketing) Storytelling

The 3 Secrets to Effortless (Marketing) Storytelling Thur 14th December 2023, 12:30 pm - 1:30 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dc53004:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dc53004{color: #ffffff;border: none;background-color: [read more...]

Home Blog Brand Strategy, Company Culture, Purposeful Brand How Do You Calculate The ROI Of Being Purpose-Driven?

How Do You Calculate The ROI Of Being Purpose-Driven?

And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more…]

Home Blog The 3 Secrets to ElectroMagnetic Branding

The 3 Secrets to ElectroMagnetic Branding

The 3 Secrets to ElectroMagnetic Branding Thu 5th October 2023, 12:30 pm - 1:30 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dc71364:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dc71364{color: #ffffff;border: none;background-color: #f7973e;background-image: [read more...]

Home Blog Free 5 Day Effortless Storytelling Challenge

Free 5 Day Effortless Storytelling Challenge

Free 5 Day Effortless Storytelling Challenge Mon 11th September 2023, 10:30 am - Fri 15th September 11:30 am GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dd33ceb:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dd33ceb{color: [read more...]

Home Blog The 3 Secrets to Effortless Storytelling

The 3 Secrets to Effortless Storytelling

The 3 Secrets to Effortless Storytelling Thur 7th September 2023, 12:30 pm - 1:30 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dd366eb:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dd366eb{color: #ffffff;border: none;background-color: #f7973e;background-image: [read more...]

Home Blog Thank You [AM1PGCL]

Thank You [AM1PGCL]

Thank You! Check your inbox for the goodness! And while you're here... Thank You! Check your inbox for the goodness! And while you're here... Get [read more...]

Home Blog Audience Mastery 1 Page Checklist

Audience Mastery 1 Page Checklist

#tve-lg-error-container{background-color:rgb(242,222,222);color:rgb(169,68,66);border:1px solid rgb(235,204,209);border-radius:1px;padding:4px 10px;position:absolute;z-index:3000000;box-sizing:border-box !important;}#tve-lg-error-container .tve-lg-err-item{line-height:1.2;font-size:14px;}#tve-lg-error-container .tve-lg-err-close{color:rgb(169,68,66);display:inline-block;font-size:12px;width:12px;height:12px;position:absolute;top:0px;right:10px;margin:-6px 0px 0px;}#tve-lg-error-container .tve-lg-err-close:hover{text-decoration:none;}.thrv_wrapper.thrv_lead_generation{width:100%;overflow:unset !important;}.thrv_wrapper.thrv_lead_generation .tve_lead_generated_inputs_container{color:rgb(85,85,85);--tcb-applied-color:#555;font-family:Roboto,sans-serif;}.thrv_wrapper.thrv_lead_generation .tve_lead_generated_inputs_container input[type="email"],.thrv_wrapper.thrv_lead_generation .tve_lead_generated_inputs_container input[type="text"]{padding:10px 15px;height:auto;}.thrv_wrapper.thrv_lead_generation .tve_lead_generated_inputs_container input[type="email"]:hover,.thrv_wrapper.thrv_lead_generation .tve_lead_generated_inputs_container input[type="text"]:hover{border-color:rgb(183,216,209);}.thrv_wrapper.thrv_lead_generation .tve_lead_generated_inputs_container input::placeholder{font-family:inherit !important;}.thrv_wrapper.thrv_lead_generation{position:relative;box-sizing:border-box;}.thrv_wrapper.thrv_lead_generation::after{content:"";display:block;position:absolute;top:0px;left:0px;}.thrv_wrapper.thrv_lead_generation.tve-lead-generation-template .thrv_lead_generation_container [read more...]

Home Blog Free 5 Day Effortless Audience Challenge

Free 5 Day Effortless Audience Challenge

Free 5 Day Effortless Audience Challenge Monday 31st to Friday 4th August, 10:00 am - 11:00 am GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dd422fa:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-692f73dd422fa{color: #ffffff;border: [read more...]

Home Blog Marketing Strategy Free 5 Day Effortless Audience Challenge

Free 5 Day Effortless Audience Challenge

So many Audiences, so little time! For every business there is a specific audience that makes life easier. They value what you do and how [read more…]

Home Blog Brand Strategy Want to Escape the Pressures of Marketing ROI?

Want to Escape the Pressures of Marketing ROI?

Discover Our New Audience Mastery Program: And Make Your Marketing Massively More Meaningful We have put blood, sweat and tears into this program for you. [read more…]

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