Brand Refresh for 2017? You’re In Good Company!
A brand refresh in the works? You’re not alone.
Last quarter was for reflection. On how well your brand’s identity or brand story is doing its job connecting with your market.
It is after all, human nature to be engrossed with stories that resonate for us. A good story engages us and that’s where great branding starts. When it is lacking, it’s time for a brand refresh.
Right now our team are being inundated with requests for help with brand refreshes and brand stories. We are so grateful, and love helping businesses articulate and share their purpose. And to create greater impact, positive AND profit!
Once the brand refresh (or brand story) conversation begins, a question eventually arises “what happens after that?”
There is a lot to do to effectively communicate the positive changes you make. Both to your clients, your team and your market.
To help you with this we’ve created a cheat sheet for you to use when you are planning your refresh. It’s a list of the top marketing and branding collateral items you’ll likely need to update with your new design.
TIP: Work out what you need produced upfront using this list. A package deal is better value for money that doing it piecemeal. 🙂
I love learning about businesses and talking to passionate business leaders about their brands, so send me a message.
Wishing you every success with your brand & business for the new year!
Yours in awesome branding, Luke