Free 5 Day Effortless Audience Challenge

So many Audiences, so little time!

For every business there is a specific audience that makes life easier.

They value what you do and how you do it. They pay what you want. On time. Happily. They are a pleasure to do business with (for your whole team!). They stick for good, and they rave about you to everyone who will listen.

They really do make marketing your business feel effortless. Can you see why we refer to them as your Effortless Audience?

Imagine what your life would be like if your business had nothing but these awesome people.

Stuck in the past!

So often we get stuck in the rut of doing marketing and comms the wrong way and attracting the wrong types of customers. These customers are everything but effortless, and suck the life out of business.

When we speak to clients, many times they feel they know who their effortless audience is. But because it has never been documented or mapped out, it cannot be used systematically for marketing to attract more of this effortless audience.

Because of this, businesses are stuck in the vicious cycle of wasting their limited resources with audiences that aren’t right, hoping that they will land enough that are. But it doesn’t usually work out that way.

The good news is, there is a solution and it is right here!


The Free 5 Day Challenge

Join us for our Free 5 Day Effortless Audience Challenge and discover a simple method to attract the effortless audience you want.

Over 5 days you will learn how to:

  1. Identify your Effortless Audience
  2. Understand what really makes them buy
  3. Make them stay for good, and refer more just like them!

Then, what you imagined your business to be with nothing but an effortless audience can become a reality!

Our purpose is to help all brands be good for the world. That means yours! It is why we are running this free challenge. To help you escape the stress of marketing ROI, and focus on what matters most, creating impact.

What we will do:

At 10am each day from 31st July through to 4th August, we will host a 1 hour live training via Zoom for you to attend.

You will be granted access to a private Facebook group where all your questions will be answered. We will provide you unlimited, dedicated and purpose driven support throughout the challenge there.

We will also provide an Effortless Audience playbook for the challenge. This has all the frameworks and plug and play templates for you to define and map your effortless audience.

What you will do:

You will attend the live training sessions and gain from our proven processes. You will participate and ask questions in the group to get clarity. You will do the work and you will find your effortless audience, so you can escape the stress of marketing ROI.

While this is free, if you do the work, it can be transformative! When you value it as though you invested money in it. 🙂

How to join the challenge

Registration is free and easy. Simply enter your details to get started. We recommend you opt for the SMS reminders so you get every minute of the value.

I am curious, what did you imagine your business to be like with nothing but your effortless audience?

See you in the challenge!


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Humbling Words From Awesome People

  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

    Sue Lea Timely Business Solutions
  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
  • Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.

    Avril Janks Communications and Marketing Coordinator
  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
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  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
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    Lucette King NSW Department of Education
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    Ross Thompson JHA Engineers
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  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

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    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

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