Brand Positioning is a term coined by Al Reis and Jack Trout some 30 years ago in their book titled Positioning: The Battle for Your [read more…]
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating compelling Brand Stories, including new brand names, new brand logos, rebrands, and brand strategies.
Sydney HQ: 164 Burwood Rd, Concord NSW 2137
(By appointment only)
Ph: +612 8091 6555
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. [read more]