Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and [read more…]

We’ve just added a showcase for HealthStreams to our Sponge Facebook page. The Core Brief was to: Create a brand name & brand mark for [read more…]

Well-branded businesses have great stories. Take Mr. Kipling’s Exceedingly Good Cakes, for example. Old Mr. Kipling’s cakes are lovingly crafted one by one just the [read more…]

One of the best things about branding a business is you never know where it’s going to go. Once the inspiration really starts flowing, ideas [read more…]

Why do people go to personal trainers? It’s free to jog in the park. One session with a trainer costs as much as a month [read more…]

A few weeks ago, I talked to you about the naming challenge. At The Sponge, we consider all sorts of factors when naming a brand. [read more…]

The days of the brochure-ware website are long dead. Today, for the highest conversion rate, your website needs to have a specific objective (and ideally [read more…]

The weekend before last my fellow sponge director and I participated in a great motorsport event called the Italian Connection Trophy. We have been involved [read more…]

Recently it has come up in conversation that our brand design process is unique to that of our competitors. While we agree that it is [read more…]

(I say) It is People, it is People, it is People. [NOTE: This post is about people… …or recruitment actually] Working on the copy of [read more…]