Brand Strategy Archives - Page 5 of 6 - Sponge Branding Agency Australia

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Before You Rebrand: Lessons from Jaguar’s Missed Opportunity

What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]

23 Years of Sponge

We turned 23 years old this month. It certainly snuck up on us! And initially it felt like the year blew by without achieving much [read more...]

Behind the Scenes: Reimagining Our ElectroMagnetic Brand Bootcamp

What if this year ahead, your brand didn’t just stand out, but effortlessly pulled in all the awesome people you could ever want? That’s the [read more...]

Unlock Your Hidden Profit with One Simple Tool

Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]

Life Changing Impact: Our Journey with Detour House Inc.

I’ve just turned 16. It’s dark and I’m stepping out of the door of my childhood home, for the last time. I’ve got all the [read more...]

Reconnecting with Our Core Value: Big Love, Like Family

What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]

How Burton is Carving a Better World

The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]

Unwrapping the Future

Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]

Unleashing the Power of Good Business Inspo

Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more...]

How Do You Calculate The ROI Of Being Purpose-Driven?

And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more...]

Home Blog Brand Strategy, Brand Strategy Execution, Marketing Strategy 11 Reasons NOT to Put Off Your Marketing Until Next Year

11 Reasons NOT to Put Off Your Marketing Until Next Year

So you’re probably thinking that there is no sense in starting any marketing or branding discussions with your branding agency this side of the new [read more…]

Home Blog Brand Design, Brand Strategy, Brand Strategy Execution Tribe Social Fitness Brand Rollout Video

Tribe Social Fitness Brand Rollout Video

Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and [read more…]

Home Blog Brand Name Creation, Brand Strategy, Brand Strategy Execution Sponge Showcase – HealthStreams

Sponge Showcase – HealthStreams

We’ve just added a showcase for HealthStreams to our Sponge Facebook page. The Core Brief was to: Create a brand name & brand mark for [read more…]

Home Blog Brand Strategy Storytelling Your Way to Success

Storytelling Your Way to Success

Well-branded businesses have great stories. Take Mr. Kipling’s Exceedingly Good Cakes, for example. Old Mr. Kipling’s cakes are lovingly crafted one by one just the [read more…]

Home Blog Brand Design, Brand Strategy, Brand Strategy Execution Branding and Strategy. Why it pays to pay more.

Branding and Strategy. Why it pays to pay more.

One of the best things about branding a business is you never know where it’s going to go. Once the inspiration really starts flowing, ideas [read more…]

Home Blog Brand Strategy, Marketing Strategy Entrepreneurial weightlifting, it’s not for the weak minded.

Entrepreneurial weightlifting, it’s not for the weak minded.

Why do people go to personal trainers? It’s free to jog in the park. One session with a trainer costs as much as a month [read more…]

Home Blog Brand Name Creation, Brand Strategy What’s in a (domain) Name?

What’s in a (domain) Name?

A few weeks ago, I talked to you about the naming challenge. At The Sponge, we consider all sorts of factors when naming a brand. [read more…]

Home Blog Brand Strategy, Marketing Strategy Why You Should Rethink Your Business Website Today

Why You Should Rethink Your Business Website Today

The days of the brochure-ware website are long dead. Today, for the highest conversion rate, your website needs to have a specific objective (and ideally [read more…]

Home Blog Brand Strategy, Renaming Great Cause – Bad Domain name

Great Cause – Bad Domain name

The weekend before last my fellow sponge director and I participated in a great motorsport event called the Italian Connection Trophy. We have been involved [read more…]

Home Blog Brand Design, Brand Strategy How to design a powerful brand

How to design a powerful brand

Recently it has come up in conversation that our brand design process is unique to that of our competitors. While we agree that it is [read more…]

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