Evolution of The Sponge, or practice what we preach!

Sponge Evolution

Why is the old adage “The Baker doesn’t bake his own bread” such a common truth? I know it is far too easy for me to get bogged down in my work and let that what it is that I preach escape practice in our own business.

It is not always an easy task to stop and take an unbiased look at the business you run day to day. Even more when it is a focused critique about everything you are doing to make the hard but necessary changes to steer your business into the future. This is more difficult when it requires you to kill the old cash cow that hogs your resources and keeps you welded to the past and from your real objectives and ultimately achieving greatness.

To practice what we preach we’ve successfully implemented a series of “Evolution of The Sponge” planning days. They have been spread over a period of a 6 weeks and have had the involvement of the key people within The Sponge and externally. The outcome has been extremely positive, refreshing and bonding to put it simply. Now we have an empowering new Vision, Mission and set of Core Values that will guide all our actions and choices here in. I want to share them with you because we feel they are powerful. The words are being finalized now and will be published to here soon.

The other key outcomes of the Evolution planning day series are a road map for the next 12 months at The Sponge which includes:

  • the redefinition of the category in which we play (work)
  • the services which we are amputating
  • the services we are focusing on
  • our new internship program
  • stronger Sponge culture
  • new facility layout
  • promotions and budgets
  • goals
  • definition of 4 new roles that we need filled.

I have thoroughly enjoyed the Evolution of The Sponge experience and as a result we are already more profitable and working better together. There is a level of positivity that we have not experienced before and that is quite exciting, I only wish we had done it sooner. Practice what you preach.

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Comments
  • mickstaisme
    Reply

    i like the way you talk in the evolution of the Sponge. very clear and directly honest and very artistic approach..

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Humbling Words From Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

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