Monthly Marketing Munchies: Brand Storytelling Essentials
Welcome to this recap of our Monthly Marketing Munchies. These are snackable morsels of marketing advice to help you create greater impact with your brand.
In this recent episode we are talking about Brand Storytelling. Why? Because We are prediction machines, constantly processing everything we see, hear and experience. Our minds resolve it all as stories so we can relate and know what to expect.
Some experiences are quickly interpreted and discarded. Others permanently etched and instantly recalled decades later with the same intensity!
And because we’re story based, the stories we’re told can be equally moving, inspiring, and transformative for us.
It’s why as business owners the stories we tell can be so powerful.
For our stories to move others, we need to know the story that’s right for each audience, at the right moment.
Brand Storytelling Essentials
We can all do a better job with our brand story.
In this session we cover:
- The three essentials to any transformative story
- The six story types and when to tell them
- And a simple framework that forms the foundation for all your stories.
Lots to cover in this! Dive into the recording here.
What’s Next on the Agenda
And if you enjoyed the episode, there is more coming next month. Keep an eye out for it.
We hope to see you again soon and we look forward to having you with us.