What’s the difference between naming children, and brand naming? Naming children can be hard! And it gets harder the more children you have (and I [read more…]

Welcome to the world of an Impact Growth Alchemist at The Sponge – a mix of positive impact, business growth, remote work realities, and life [read more…]

Increasing your profits needs to happen from the inside out. You already know one awesome way of doing so is by having happy and engaged [read more…]

The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The [read more…]

If we ask how you intend on making your business more profitable, what could your answers be? Perhaps by cutting expenses? By raising your prices? [read more…]

[embedyt]https://www.youtube.com/watch?v=TpjQM3GXSo8[/embedyt] Hi, Luke Faccini here and in this short video I bare my soul so you can feel the place I am coming from. Alternately [read more…]