What is An ElectroMagnetic Brand? An ElectroMagnetic Brand is one that effortlessly pulls awesome clients and team members to it. And these awesome people stick [read more…]

What Else is Changing at the Sponge? We’ve finally developed a new project page framework to celebrate the awesome brands we’ve worked on. But, it’s [read more…]

Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring [read more…]

If you know The Sponge, you know we’re all about purpose. Yes, we’ve redefined ours. We hope it resonates for you as much as it [read more…]

What’s More Awesome Than Purposeful Conversations? I love meeting and connecting with Purpose led people. This planet feels so small when deep conversations can take [read more…]

Check out this exciting funding opportunity for Queensland-based small businesses. Find out how can you get your hands on this money, and how can we [read more…]

Evan’s Business was Grinding Him Down! Evan owns a second generation manufacturing company. When we met, he was experiencing his business as a grind. It [read more…]

What does good collaboration really take? It’s day 11 of my GratitudeChallenge and today I’m grateful for collaboration. Even more, for what I’m learning about [read more…]

It’s lucky Day 7 of my #GratitudeChallenge, so I’m going big! 7 reasons and $30,375 up for grabs! I’m grateful for my network. Yes you! [read more…]

When did you last adjust your aim? 🎯 While I completed a very challenging running goal on Saturday I had a realisation. I’m loooong overdue [read more…]