The Sponge Brand New: Double the Goodness Grant

happy grant recipient social entrepreneur

Here’s Why We Offer This Grant, And Who It’s For

We have a grant. And here’s why we are excited to tell you about it.

The Sponge is proud to be a Certified B Corp. We believe business can be a powerful vehicle to create real, positive impact in the world.

Our purpose is to help Good Businesses do more good (through awesome branding and storytelling!). That’s what we are passionate about!

Awesome Brand Storytelling Benefits Businesses And Organisations Of All Sizes.

Whether you’re a start-up, small business, growing company, corporation, a social enterprise or not for profit, we all need to keep generating more engaged customers and supporters. We call these awesome people raving fans.

Raving fans come through authentic, purposeful and values aligned branding and brand storytelling. It takes hard work, ideally a robust process (where we come in), and it definitely doesn’t happen by accident.

We want to make awesome branding and brand storytelling accessible to purposeful businesses and organisations who do not yet have the budget they wish they had.

Enter Our Double The Goodness Grant.

The purpose of our grant is to perpetuate goodness where budgets are constrained. Often that is right at the coalface, where real, positive impact happens.

Our Double the Goodness Grant is pretty simple. For every dollar you invest in your branding or marketing services through us, we double it in kind, up to a maximum of $10,000 (and limited to services). So your $1000 gets you $2000 in awesomeness. Your $10,000 gets you $20,000. And anything in between.

double rainbow - double the goodness grant

How It Works

You Apply!

Our application form (ask us for one) will help you tell us all about you and your business/organisation, how you create positive impact, and how you would like us to help you (amongst other things we need to know).

It’s a relatively simple process.

We Evaluate Your Application

Our team will review your application and will approve it if we’re a fit. It will typically require a brief phone call to get aligned.

We will be looking to understand the following:

Positive Impact: if you are to succeed, how much difference will it make?

Viability: does what you propose make financial sense? Are we confident this is an impactful use of funds?

Partnership Fit: Are we a fit to work together? Can we have a truly collaborative working relationship?

Passion: Does what you propose spark the passion of our team? Is it something we align with in purpose and/or values? Will we have fun and feel energised working on it?

Leadership Buy-in: Is there complete buy in from your leadership team? What possible objections or rejections could be raised to the work produced?

What The Grant Covers

The Sponge is a full service purposeful branding agency, with a digital tilt. We like to start with the heart of a brand, your purpose and values, then work outward from that.

That usually flows in the following sequence (it’s our brand story craft process):

  • Defining your brand – Purpose, Values, Vision Statements, Messaging etc
  • Getting clear on your buyers – Persona Development
  • Brand Story – Connecting the dots between the two in an authentic, compelling way
  • Storytelling – Implementing the brand story through your brand collateral

If you want to understand this process a little deeper, we have a webinar for that (almost ready – drop us a note to be updated).

You may have some of these nailed, and kudos to you if you do! Let us know where you feel we can provide most value and we will accommodate.

If A Particular Project Is Your Thing

Some of the project type work we can help you with are:

a grant to help you do something great

Not Sure Exactly What You Need, But Know You Need Expert Help?

Talk to us about what you want to achieve. Our team’s skills & capabilities are pretty broad and cover the following:

  • Strategy
  • Creative Direction
  • Concept Design
  • Digital Design
  • Brand Design
  • Print Design
  • Developing
  • Copywriting
  • Project Management
  • Social Media Management

What To Expect Working With Us

Our awesome people are scattered across 4 continents. We’re united in purpose and love the freedom and connectivity that technology enables. You can expect a lot of Zoom video meetings, and as much or as little phone, Skype and email conversations as needed to deliver awesome work.

Purpose and positive impact are our Modus Operandi. We will always, always steer projects to that end. Check out our values if you haven’t already, as they are our rules of play. It’s what we use to make decisions on a daily basis.  

We love awesome design. There is no reason something should not look as good as it could. So this means, with us, you will always look awesome, underpinned with substance.

Got questions?

We love them! This is the first evolutionary step of our grant. So we expect there will be more needed. Ask what you need in the comments below, or via the contact form.

P.S. Big props to the awesome photographers at Unsplash who have made the imagery in this post possible.

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Humbling Words From Awesome People

  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

    Sue Lea Timely Business Solutions
  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
  • Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.

    Avril Janks Communications and Marketing Coordinator
  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good People Grow Their Brands

We’re ready to help make your brand something to rave about.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together