Quick. What’s your brand’s purpose? And what are your brand’s values?

If you have to stop to look in the filing cabinet for your brand book to answer, then we have a problem. It is an all too common issue, that we’re here to help you resolve.

In partnership with ConnectingUp.org we’re running a brand new Brand Story Crafting Webinar Series.

Our goal is to help you find and tell your authentic brand story for massive positive impact and healthier profits. This four part series has been created to help organisations and businesses of all sizes struggling to tell their story.

I’m your guide, Luke Faccini, chief brand storyteller at The Sponge, a purposeful branding agency. This series has been created from our highly successful live brand story crafting workshop.

Here’s why you will love it!

1. You’ll craft a rich, authentic brand story that will underpin all your marketing. It will connect with the hearts and minds of your market, and help you create a perpetual flood of new fans.
2. It’s a done-with-you workshop series where you will be coached through each process, with worksheets, to ensure you get the result.
3. Spread over four weeks it gives you the time to grasp each concept covered and refine your work before the next step.
4. You’ll be guided through what to do with the  brand story you create, so you can start making greater impact immediately.

Part 1: Use Your Purpose & Values for Greater Impact & Profit

The first in the series is on Thursday 1st Feb. If you’re tasked with marketing or managing your brand, then this is for you. Similarly, if company culture is your thing, you’ll love this too (we’ll show why your culture is your brand!).

New to the concept of purpose? Check out my recent article for a purpose primer in why it is so crucial for your brand today.

Our Big Promises to you for this workshop.

• Learn how to craft a clear and impactful purpose statement that moves people
• Understand the four categories of values and how to use them to ignite an awesome culture
• Discover exactly how getting these right will boost your impact and your bottom line.

Let’s climb out of the foggy marshes of mediocre marketing, riddled with the skeletons of long forgotten brands, and gain clarity on your brand’s direction.

In this workshop we’ll walk through the simple process of articulating who you are as a brand (at the core). We’ll cover who you aspire to be and what it takes to get there.

We’ll discuss the structure of purpose and values and impact they will have for your brand. You’ll discover the power held in them for your brand, both internally and externally.

Together we’ll step through the process of articulating your brand purpose with crystal clarity and relevance. You learn how to map all the keys of your brand story and unite your team around them.

With all your brand story keys clearly defined, your foundations will be set for communicating them with the world. Ultimately you will be well on your way to creating raving fans for your brand.

Interested in attending? Secure your seat now.

More on the others in the series to follow soon.

If you have any questions or comments add them below.

Warmly, Luke