New Brand Story Crafting Webinar Series

Quick. What’s your brand’s purpose? And what are your brand’s values?

If you have to stop to look in the filing cabinet for your brand book to answer, then we have a problem. It is an all too common issue, that we’re here to help you resolve.

In partnership with we’re running a brand new Brand Story Crafting Webinar Series.

Our goal is to help you find and tell your authentic brand story for massive positive impact and healthier profits. This four part series has been created to help organisations and businesses of all sizes struggling to tell their story.

Four Part Series

I’m your guide, Luke Faccini, chief brand storyteller at The Sponge, a purposeful branding agency. This series has been created from our highly successful live brand story crafting workshop.

Here’s why you will love it!

  1. You’ll craft a rich, authentic brand story that will underpin all your marketing. It will connect with the hearts and minds of your market, and help you create a perpetual flood of new fans.
  2. It’s a done-with-you workshop series where you will be coached through each process, with worksheets, to ensure you get the result.
  3. Spread over four weeks it gives you the time to grasp each concept covered and refine your work before the next step.
  4. You’ll be guided through what to do with the  brand story you create, so you can start making greater impact immediately.

Part 1: Use Your Purpose & Values for Greater Impact & Profit

The first in the series is on Thursday 1st Feb. If you’re tasked with marketing or managing your brand, then this is for you. Similarly, if company culture is your thing, you’ll love this too (we’ll show why your culture is your brand!).

New to the concept of purpose? Check out my recent article for a purpose primer in why it is so crucial for your brand today.

Our Big Promises to you for this workshop.

  • Learn how to craft a clear and impactful purpose statement that moves people
  • Understand the four categories of values and how to use them to ignite an awesome culture
  • Discover exactly how getting these right will boost your impact and your bottom line.

Let’s climb out of the foggy marshes of mediocre marketing, riddled with the skeletons of long forgotten brands, and gain clarity on your brand’s direction.

In this workshop we’ll walk through the simple process of articulating who you are as a brand (at the core). We’ll cover who you aspire to be and what it takes to get there.

We’ll discuss the structure of purpose and values and impact they will have for your brand. You’ll discover the power held in them for your brand, both internally and externally.

Together we’ll step through the process of articulating your brand purpose with crystal clarity and relevance. You learn how to map all the keys of your brand story and unite your team around them.

With all your brand story keys clearly defined, your foundations will be set for communicating them with the world. Ultimately you will be well on your way to creating raving fans for your brand.

Interested in attending? Secure your seat now.

More on the others in the series to follow soon.

If you have any questions or comments add them below.

Warmly, Luke

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Humbling Words From Awesome People

  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

    Sue Lea Timely Business Solutions
  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
  • Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.

    Avril Janks Communications and Marketing Coordinator
  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good Brands Grow

We’re Ready to Help Make Your Brand Something to Rave About.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together