What’s love got to do with an impact giving spree? With so much fear, anger and hate in the world right now, how do we [read more...]

5:40 am Usually, I wake up at around 5:30 am. Today is Friday and it took me 10 extra minutes to wake up. I get [read more...]

What Made Us Resort To Murder? I am a values nerd. So how did we get to the point of needing to kill our values? [read more...]

It’s our anniversary. We’re celebrating, and you’re invited! Yep, time burns by at a ridiculous rate. I’m shown again, in glorious fashion, just how fast [read more...]

What is An ElectroMagnetic Brand? An ElectroMagnetic Brand is one that effortlessly pulls awesome clients and team members to it. And these awesome people stick [read more...]

What Else is Changing at the Sponge? We’ve finally developed a new project page framework to celebrate the awesome brands we’ve worked on. But, it’s [read more...]

Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring [read more...]

If you know The Sponge, you know we’re all about purpose. Yes, we’ve redefined ours. We hope it resonates for you as much as it [read more...]

What’s More Awesome Than Purposeful Conversations? I love meeting and connecting with Purpose led people. This planet feels so small when deep conversations can take [read more...]

I’d like to celebrate two awesome humans today. They have both been vital members of our Sponge team. And while we love them, and would [read more...]