What is An ElectroMagnetic Brand? An ElectroMagnetic Brand is one that effortlessly pulls awesome clients and team members to it. And these awesome people stick [read more...]

What Else is Changing at the Sponge? We’ve finally developed a new project page framework to celebrate the awesome brands we’ve worked on. But, it’s [read more...]

Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring [read more...]

If you know The Sponge, you know we’re all about purpose. Yes, we’ve redefined ours. We hope it resonates for you as much as it [read more...]

What’s More Awesome Than Purposeful Conversations? I love meeting and connecting with Purpose led people. This planet feels so small when deep conversations can take [read more...]

I’d like to celebrate two awesome humans today. They have both been vital members of our Sponge team. And while we love them, and would [read more...]

Check out this exciting funding opportunity for Queensland-based small businesses. Find out how can you get your hands on this money, and how can we [read more...]

Evan’s Business was Grinding Him Down! Evan owns a second generation manufacturing company. When we met, he was experiencing his business as a grind. It [read more...]

Values define us. They are the rules of play at work and in our personal lives, whether defined or not. When there is alignment between [read more...]

Day 23… ☕️ as I sip a delicious single origin and ponder what I am grateful for, I stop and gaze into the cup. I’m [read more...]