By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team Six weeks ago I was certain LinkedIn was [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team Three months after we rebranded Tom’s business from [read more...]

This is a guide to choosing branding services in Australia that actually fix what is broken. Not just what is visible. By Luke Faccini | [read more...]

Most grant applicants ask us for too little Something happens in almost every conversation we have with our Double the Goodness grant applicants. They arrive [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team You win the meeting. You always win the [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team The decision has been made. The business needs [read more...]

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team You have made the decision. You know how [read more...]

There are moments in business where neutrality stops being a safe or responsible position. Not because the topic is uncomfortable, and not because taking a [read more...]

For the past nine years, Sponge has proudly been a certified B Corp. We certified in late 2016, recertified twice, and have passionately spoken about [read more...]

What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]