So you’ve finalized your newly designed (or redesigned) brand design (logo), now what? Before going out into the market, there are a few things you need to get designed to help you make the positive impression you are after.

In short, you need to apply your fresh new logo onto everything that you use in your business that people will see. The goal is for people to align with your brand no matter how they encounter it. First impressions count! Done systematically, your brand will be consistently awesome for both new and current clients, no matter what they see.

With a professional brand design you should start out right with a brand style and usage guide. We’ve included an example available in the guide.  But what are the essential branding collateral items you need? 

What Are The Essential Brand Collateral Items I Need?

It differs with the type of business and how you plan to communicate and market. Today many consider a lot more items beyond your standard business card, letterhead and email signature to be essentials. To assist in meaningful brand storytelling, they’re usually complex in design and need more assets created. These extra assets are typically:

• supporting graphics
• photos commissioned or licensed
• compelling copywriting
• and even aspiration video scripting, filming and production.

The designers of your brand design (logo) are usually best suited to bring your brand to life through your collateral material. This is providing the logo itself is full of story and meaningful. When it is, they will have a deep understanding of how to construct the designs. Failing that, a branding team specialising in brand storytelling can help you tell yours, in a compelling and authentic way.

Getting The Best Value For Your Brand Design Work

It’s far better value for you to define what you need and have your consultant bundle it together. Bundling means less handling and account management time. It means speed increases because of flow state. Piece by piece is much more time consuming and expensive.

It can be difficult to define what you need. We’ve produced a list of common business types and the collateral branding materials they use. There are no absolutes, this is an indicative guide only.

Click here to download the Brand Design Collateral Guide now.

Still unsure what you need? Consult with your branding specialist to understand how each item can benefit you. Our consultants love chatting and sharing advice about branding and can answer your questions. Get in touch today for a free consultation +61 2 8091 6555 or via our contact page.