Is having an awesome product or service enough?
Have you ever been in, or seen someone in this position: They have this amazing idea for an offering that they think for sure, will be popular with the crowds?
They get the funds needed, create the item and then… nothing. Tumbleweeds. Radio silence.
But why? It’s a great offering, it can do amazing things and help people.
Let’s get even more specific. Say you start your business with an amazing product or service and a few sales or clients roll in. But suddenly it all drops because a competitor has arrived on the market and is providing something equally as awesome.
You scratch your head and wonder why they’re more popular than you. You’re more or less offering the same thing, in fact, your price might even be a little easier on the wallet.
But then you decide to do some scouting, hop onto their webpage for a little recon. And after a while you discover something.
The product or service you’re offering is very similar, but with one major difference. They have a compelling story being told throughout their content. One that speaks directly to the hearts and minds of a very specific audience (your audience).
Why have a brand story?
These days, it’s not enough to just have an amazing offering. In this day and age where everyone is connected and sharing on social media is the norm, people want to know more. They’re always searching and looking for the “why” in things.
Plus, the market is so saturated, you need something that gives your brand that extra bit of sparkle!
This is why you need a brand story. Because it explains the core of your business, what your purpose is and shows how you’re capable of solving your customer’s problems.
By doing this, you bring heart into your business which helps to create more meaningful connections between your brand and your audience.
The keyword here is connections. Forming an authentic connection with a customer helps to facilitate trust because they see you as someone who can fix their dilemma. This then leads into loyalty, which converts to sales, referrals and repeat business, essentially making them a raving fan of your brand.
Because as social creatures who seek strong bonds with like-minded people, it makes sense that we would carry out that same pattern with brands.
And this is what will set your brand apart from your competitors. Because humans are thinking and feeling. They make decisions based on emotions. So if your business doesn’t have that, then your only selling points are your prices and product features.
But if your brand positions themselves in a way that is human and different from the stereotypical “cold, uncaring corporation”, then that’s an entirely different story.
After all, to put it simply with a quote from the awesome Simon Sinek – “People don’t buy what you do, they buy WHY you do it.”
Where do you even start?
There are so many components that go into creating that kick-ass brand story.
In a very short form, you need to firstly, determine your why. That’s asking yourself; What is my purpose? How can we help the world with what we do (your impact model)?
Secondly, understand your brand and product, ask how it’s different to a competitor’s, what problems does it solve for your audience?
Thirdly, you need to understand your customers. After all, how can you build an authentic connection with an audience you don’t even know?
Check out this short video where our Founder, Luke Faccini talks about how important a brand story is and a structure to get started!
It is a lot to think about…
But after you get it down pat and start sharing your story, you’ll be able to attract the like-minded audience that you deserve. Which will get your profits rolling!
And this is what we want for you.
So if you’d like to learn how to create that amazing brand-story to elevate your brand in the market, just check out this page here.