The 7 Keys to Creating a Powerful Brand Name

How to Create a Powerful Brand Name – 7 Steps

Whether you’re creating a new brand name for a new business and you have a clean slate to start with, or if it’s time to rebrand your existing business with a more powerful brand name, you’ll find what you need here.

Every good business ought to have a power brand name that resonates with their market!

I’ve created a quick summary of the 7 keys to a power brand name in this short video. Check it out.

 

 

Before we dive into the 7 keys, it is fundamental that you have done the foundation work.  This is defining exactly who you customers are, what you sell them (and what you don’t), why they buy from you, and what your key difference is to your competitors.

The process for this involves defining your values and purpose. You can find out more about the importance of values in business and how we can help you with them here.

The outcome of these fundamentals is your brand story. We strongly recommend that you have the essence of your story defined before you work on your name. It will help you create something relevant and uniquely yours.

 

The 7 Keys to Creating a Powerful Brand Name

The 7 keys to creating a powerful brand name:

#1 – Stickiness

For your brand to be memorable you will want to create an instant, concrete image in the mind of the prospect by the sound of your name. For instance what comes to mind when you hear the brand name: Bluefox? For a more well known example, how about Apple?

 

#2 Keep it Short

The best names are only 1 or 2 syllables long. If you cannot do this, and there are instances where it simply isn’t possible, look to the next key- Controlling the nickname.

The benefits of keeping it short are that it is easier to remember, less room for error when searching and easier to create a simpler and more powerful brand identity (Your logo or brand mark).

 

#3 Control the nickname

People are inherently lazy and they tend to shorten long names. Think Coke vs Coca cola. 1 syllable vs 4. If you consider the nick name at the outset then you can create a powerful brand name from the nickname.

 

#4 Avoid acronyms

Even though your brand may have years of meaning prior to the acronym, they are meaningless to your new customers as they will not likely be exposed to them.

 

#5 Spelling

Spell it correctly, and as it sounds, without any clever letter swaps. You will not want to have your staff continually spelling it out for emails and web address, nor will you want to miss any business for the same confusion.

 

#6 Avoid Hidden meanings

Check that the brand name doesn’t mean, or is associated with, anything embarrassing or insulting elsewhere on the planet. This is all the more important for international businesses.

 

#7 Make Sure it is Freehold

Finally, it has to be a freehold name for you to legally own it – Thorough checking of all the relevant databases is recommended. These include trademarks, business registration, domains etc.

 

# Bonus

Further to the last two points. It is always best to develop a list of names and do your due diligence on each before committing to one. Try not to get too attached to any particular name until you know it is freehold and you can secure all the assets you need, in particular the all important domain names, or you will likely be disappointed.

Once you have the brand name right, the next step is your brand design. Here are tips for a powerful brand design.

Naturally if you want a guide to help you on the naming journey, we love working with business leaders to create awesome brand names.

If you have any questions, comments or stories to share, I invite you to do so here. Or if you want to talk, hit the chat button to start a conversation now.

 

Related Posts

Comments
pingbacks / trackbacks

Leave a Comment

Humbling Words From Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good People Grow Their Brands

We’re ready to help make your brand something to rave about.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together