How do you get maximum results from that idea in your head?

Have you got a goal you want to achieve? It is your job as the entrepreneur, go getter, or rising star to have the great ideas – create the goal. However, there is nothing more frustrating that having a fantastic idea and not knowing the quickest and most direct route to its fruition and successful application. This is where the assistance of a great design and marketing team comes in handy.

Working with a skilled and experienced team will enable you to evolve your idea into one which is profitable and achievable. Essentially taking your goal, or idea and creating the most direct and effective plan to achieve it. This plan includes a time line for the short and long term milestones.

Two critical strategies to employ in bringing any great idea to reality are your Design Strategy – development on all the beautiful, awe inspiring printed or electronic material to market your idea. And your Marketing Strategy – how you plan to make a big profitable splash in the market place with this exquisitely designed material. Neither of these plans should be taken lightly, they can mean the difference between a brand new Porsche or finding a new job. Your design and marketing team should be one in the same or otherwise have some kind of uncommon synergy and no expense should be spared here.

I find the following comparison enlightening. Your ideal potential customer is waiting to be picked up down the road. Imagine you can choose any car in the world to pick this customer up in that best matches your idea, what car would it be? Then budget accordingly.

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    Geoff Walker Sydney Massage Time Pty Ltd
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    Annette Wright InfoGenesis Pty Limited
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    Rodney Marks Hoax Speaker
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    Kim Lie Jom Complete Health Chiropractic
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    M Levonian William, Thyme & Prophet / Report Factory
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    Syed Mujtuba Crescent Wealth
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    Jeremy Chen Claytan Australia
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    Ross Thompson JHA Engineers
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    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
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    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
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