June 2015 - Sponge Branding Agency Australia

Our Latest Thoughts

Where we draw the line

There are moments in business where neutrality stops being a safe or responsible position. Not because the topic is uncomfortable, and not because taking a [read more...]

Why We’ve Chosen Not to Re-Certify B Corp (For Now)

For the past nine years, Sponge has proudly been a certified B Corp. We certified in late 2016, recertified twice, and have passionately spoken about [read more...]

Before You Rebrand: Lessons from Jaguar’s Missed Opportunity

What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]

23 Years of Sponge

We turned 23 years old this month. It certainly snuck up on us! And initially it felt like the year blew by without achieving much [read more...]

Behind the Scenes: Reimagining Our ElectroMagnetic Brand Bootcamp

What if this year ahead, your brand didn’t just stand out, but effortlessly pulled in all the awesome people you could ever want? That’s the [read more...]

Unlock Your Hidden Profit with One Simple Tool

Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]

Life Changing Impact: Our Journey with Detour House Inc.

I’ve just turned 16. It’s dark and I’m stepping out of the door of my childhood home, for the last time. I’ve got all the [read more...]

Reconnecting with Our Core Value: Big Love, Like Family

What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]

How Burton is Carving a Better World

The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]

Unwrapping the Future

Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]

Home Blog Company Culture, Marketing Strategy A Simple Way to Keep Customers Coming Back

A Simple Way to Keep Customers Coming Back

[embedyt]https://www.youtube.com/watch?v=d2x5C7_NjjE[/embedyt] Customer experience is crucial today. If you’re not managing your client’s expectations, you’re setting up to lose them. Often it’s due to what’s unsaid. [read more…]

Home Blog Brand Design, Brand Refresh Logo Design Fundamentals – The Icon

Logo Design Fundamentals – The Icon

One of the key aspects of a good brand logo is its “mark”. It’s the graphic element in a brands visual identity, but just for [read more…]

Home Blog Brand Strategy, Company Culture How Brand Story Realignment Creates Raving Fans

How Brand Story Realignment Creates Raving Fans

Branding Insights #6 – How Brand Story Realignment Creates Raving Fans [embedyt]https://www.youtube.com/watch?v=5ixLcIXgFW4[/embedyt] Let me know if this story sounds familiar: Your business has been running [read more…]