Happy New Year and thank you for being awesome!

We exist to serve you. To help your Good Business Become a Better Brand. It‘s what fires me up. And my team.

In this short 2019 Welcome message, I share our theme with you for the year ahead. It has bubbled to the surface after writing my book through December. And I want it for you.

Watch it now and share your thoughts with me.

I have big intentions for The Sponge this year:

• One is to bring our impact model to the fore in our website. In order to model this way of brand storytelling.
• The second is to spread our brand story framework far and wide, with my new book as a key driver.
• And finally, to inspire founders and leaders who are hell bent on changing the world. We have a content plan to do just that.

About My New Book

Here’s an excerpt from the Prologue

(Read the full prologue here – and more)

What You Will Learn In This Book

We will step through the framework together. You will learn about why now is the right time to do this work.

You will learn structures for your purpose statement and core values.

We will explore impact models so you can connect with what is important to your brand.

And of course, how to build your brand story.

Brand story is the bridge between who you are as a brand and who your customer needs you to be. You will have a deep understanding of how this works.

This book includes many inspiring impact brands as references. And more in the downloadable resources.

I have kept this book lean. All meat, no filler. Simple models wherever possible. My goal is that you can read it through in a sitting, understand the concept, and get on with the implementation.

Because that is what I want. You to succeed, with a brand story that builds your tribe of die-hard fans.

Shall we begin your quest to change the world, you hell bent founder?

Edits are underway and it will be out soon. 

If you would like exclusive pre-release updates on the book (and a free chapter), plus inspiring content from our new fulfillment theme, pop your details in below and you won’t miss a thing!