Electrifying New Project Page Framework!
What Else is Changing at the Sponge? Weβve finally developed a new project page framework to celebrate the awesome brands weβve worked on. But, itβs [read more…]
What Else is Changing at the Sponge? Weβve finally developed a new project page framework to celebrate the awesome brands weβve worked on. But, itβs [read more…]
2020 is here, a crucial year. It is game on! βIf you are not willing to risk the unusual, you will have to settle for [read more…]
Fresh for the New Year, our brand new 5 step brand story playbook for brands with purpose. Trying to market a brand thatβs missing an [read more…]
A brand refresh in the works? You’re not alone. Last quarter was for reflection. On how well your brand’s identity or brand story is doing [read more…]
So youβve finalized your newly designed (or redesigned) brand design (logo), now what? Before going out into the market, there are a few things you [read more…]
With 2015 in gear, thereβs no better time than now to take action on your marketing. Letβs start by delving into the art of tracking [read more…]
So youβre probably thinking that there is no sense in starting any marketing or branding discussions with your branding agency this side of the new [read more…]
Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and [read more…]
We’ve just added a showcase for HealthStreams to our Sponge Facebook page. The Core Brief was to: Create a brand name & brand mark for [read more…]
One of the best things about branding a business is you never know where itβs going to go. Once the inspiration really starts flowing, ideas [read more…]
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness.