When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a [read more…]

Imagine your client gets approached by a new vendor (as they do continuously!). She patiently listens to the spiel and witnesses all the razzle dazzle [read more…]

I’ve had the privilege of experiencing the full picture for many business brands from behind the curtain. From that position I’ve seen the great, the [read more…]

Even if you’re on the right track, you’ll get run over if you just sit there ~Will Rogers In the 13 years that The Sponge [read more…]

Branding Insights #6 – How Brand Story Realignment Creates Raving Fans [embedyt]https://www.youtube.com/watch?v=5ixLcIXgFW4[/embedyt] Let me know if this story sounds familiar: Your business has been running [read more…]

Changing a brand name or business name is a significant action to take with serious consideration. Sometimes however it needs to be done, for good [read more...]

Branding Insights #5 – The 3 Essential Elements to a Powerful Corporate Logo 25 years ago (yes, I am showing my age!) as a wide [read more…]

You want to stay in the mind of your market. How does your marketing do that? [embedyt]https://www.youtube.com/watch?v=IfIwxIXGw3k[/embedyt] Let’s start with what you are doing to [read more…]

 Have you ever missed out on a sale because your cost was higher than the competitors, even when you know your offering was far superior, [read more…]

With 2015 in gear, there’s no better time than now to take action on your marketing. Let’s start by delving into the art of tracking [read more…]