So you’re probably thinking that there is no sense in starting any marketing or branding discussions with your branding agency this side of the new [read more…]

Social Media is a potent marketing tool if used effectively. What does it mean to use it effectively? For starters, it means there’s a lot more to it than creating a Facebook page and waiting for clients to flock.

Why do people go to personal trainers? It’s free to jog in the park. One session with a trainer costs as much as a month [read more…]

The days of the brochure-ware website are long dead. Today, for the highest conversion rate, your website needs to have a specific objective (and ideally [read more…]

To me brainstorming new online business models is a great deal of fun. My team and I really enjoy the challenge of developing innovative ideas [read more…]

I heard Brad Sugars (founder of Action Coach) share a quote from a mentor of his at his recent speaking tour, which rang true with [read more…]

If you are directing people to your website through any kind of marketing and you are not using landing pages, you might want to STOP [read more…]

What do you think happens to a successful company when an overbearing, charismatic leader leaves? And what’s more, what if the leader hadn’t the foresight [read more…]

Your consultant needs to be an exceptional listener. You need to be able to trust him with one of your company’s most valuable assets. Some [read more…]

If you are still here then you are one of the smart people. You understand that your branding and marketing material needs to be unique [read more…]