By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team Three months after we rebranded Tom’s business from [read more...]
This is a guide to choosing branding services in Australia that actually fix what is broken. Not just what is visible. By Luke Faccini | [read more...]
Most grant applicants ask us for too little Something happens in almost every conversation we have with our Double the Goodness grant applicants. They arrive [read more...]
By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team The decision has been made. The business needs [read more...]
There are moments in business where neutrality stops being a safe or responsible position. Not because the topic is uncomfortable, and not because taking a [read more...]
For the past nine years, Sponge has proudly been a certified B Corp. We certified in late 2016, recertified twice, and have passionately spoken about [read more...]
What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]
What’s More Awesome Than Purposeful Conversations? I love meeting and connecting with Purpose led people. This planet feels so small when deep conversations can take [read more…]
Evan’s Business was Grinding Him Down! Evan owns a second generation manufacturing company. When we met, he was experiencing his business as a grind. It [read more…]
Sometimes you need to be reminded of what you are capable of. Especially when you’re determined to create change. Buckminster Fuller introduced a powerful metaphor [read more…]
Is your business a force for good? What impact is your company having on the world? Are your vision and values authentic and consistent across [read more…]
You’re a purpose led, or purpose curious person doing good things in the world. In other words, you’re awesome. But how many other awesome people [read more…]
Hey Changemaker! Last week was our first Monthly Marketing Munchies episode for 2020. And it was a little different, all packed into 13 minutes! If [read more…]
What’s the difference between naming children, and brand naming? Naming children can be hard! And it gets harder the more children you have (and I [read more…]
Have you noticed the growing shift towards organic, sustainable and responsible goods? Consumers are increasingly more conscious of what they buy. And they want to [read more…]