The True Cost Of A Bad Hire!
Business leaders with growing teams have so many challenges. One you’ve no doubt felt the pain of, is when you have a bad hire in [read more…]
Business leaders with growing teams have so many challenges. One you’ve no doubt felt the pain of, is when you have a bad hire in [read more…]
…And they’ll stay with you forever. What does fulfilment from your business mean to you? Imagine a team of highly talented people. They are fully [read more…]
This logo is not their brand This new logo is more than a bold and brightly coloured icon and typography! Its meaning is awesome, which [read more…]
What Made Us Resort To Murder? I am a values nerd. So how did we get to the point of needing to kill our values? [read more…]
Last night I was surrounded by a great bunch of guys at The Mateshop meetup at the Gold Coast. Stories were shared about not regretting [read more…]
Not so long ago I had an awesome conversation with the ever inspiring Harvee Pene. We touched on personal moments that shaped me, and of [read more…]
If you’re not saying “HELL YEAH!” about it, say “no.”! Can decisions be this binary????? Since hearing Tim Ferriss on Derek Sivers (of CD Baby) in Tools [read more…]
Every organisation – regardless of size – lives and breathes its own culture. Your culture defines how your team interacts with each other and the [read more…]
What’s the difference between naming children, and brand naming? Naming children can be hard! And it gets harder the more children you have (and I [read more…]
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.