What’s the difference between naming children, and brand naming? Naming children can be hard! And it gets harder the more children you have (and I [read more…]
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.