What does the name Byron to Bundy say to you? It will likely depend on whether you are familiar with Byron Bay and Bundaberg. And [read more...]

What’s the difference between naming children, and brand naming? Naming children can be hard! And it gets harder the more children you have (and I [read more...]

Welcome back Changemaker!   Last week was our August episode of Monthly Marketing Munchies, and it was an amazing one! Full of information and packed [read more...]

Have you ever been in, or seen someone in this position: They have this amazing idea for an offering that they think for sure, will [read more...]

Employee happiness is a pretty big focus these days. Happy employees perform better and stay with the company. Today, I wanted to chat to you [read more...]

Earlier we launched a new initiative for cash-strapped, purpose-driven founders who want to positively impact the world.  It is our $10 Million Karma Impact Seed.  [read more...]

Welcome Changemaker! Recently, The Sponge has launched a new initiative known as Monthly Marketing Munchies. This is designed to be a power packed webinar session [read more...]

We’re almost wrapping up #bcorpmonth and it has been a month of incredible celebrations of purposeful businesses. This week, the B Corp community in Australia [read more...]

#BCorpMonth celebrations are still in full swing here with the Sponge Team! This week, we decided to check in with some of the team and [read more...]

In January 2017, The Sponge became a certified B Corp and we couldn’t have been more excited. We were finally part of something awesome!   [read more...]