What’s next for The Sponge?
We’re almost wrapping up #bcorpmonth and it has been a month of incredible celebrations of purposeful businesses. This week, the B Corp community in Australia and New Zealand are focusing on the “Broader Vision.”
But what is this vision? Essentially it is looking towards the future, what it can bring and how we can keep using business as a vehicle for change towards a better world.
After all, continuous improvement is one of our core values and something we’re always working on!
What are our goals and plans then?
Help good businesses become even better brands
This is our purpose. We want to help good businesses become even better brands and one of the ways we do this is through our Impact Brand Story Crafting Program.
This program teaches purpose driven founders how to craft and share their brand story. From dialing in your audience, to aligning your purpose, values and creating an awesome impact model.
Helping to sprout massive positive impact with a Impact Karma Seed
After our founder, Luke Faccini read “The Diamond Cutter” and “Karmic Management” he had an incredible idea. The result of that is the Sponge team aligning with the wisdom learned in those books – to give without condition in order to gain all you ever want.
We understand that for something good to happen, a karma seed must be planted for that goodness to sprout from.
This is why we’re giving away 5008 of our Impact Brand Story Crafting Programs for free.
Our goal here is to help 5008 enterprises create massive world changing impact, so we will also experience your success and reward. After all, we are here to help good people change the world through their brands.
Teach others to become the best conscious business that they can be
We want to share our knowledge and help others, with our free Monthly Marketing Munchies episodes.
In these webinars, our goal is to teach businesses the in’s and out’s of marketing and brand storytelling topics such as defining their Juicy Core Customers and giving them insights into Impact Models. Because we want to help them win. And by teaching them how to continually improve their marketing they will continue to increase their positive impact in the world.
Give opportunities to other social businesses
Lastly, we want to give other social businesses the opportunity they deserve to do more good and be the change they want to see in the world. This is where our “Double the Goodness Grant” comes in!
Different to our teach and train streams, this is a professional, done for you solution. Our seasoned creative team works directly on client projects to create world class branding and marketing strategies and collateral. We help to connect good businesses with more of the right kind of audience.
The purpose of this grant is to perpetuate goodness where budgets are constrained! Our Double the Goodness Grant does this by doubling the amount that can invested! For every dollar an organisation invests with us for their branding or marketing project, we will double it up to a maximum of $10,000.
So, $1000 gets you $2000 and $10,000 gets you $20,000. We continue to use this grant to give cash-strapped,purpose driven founders the help they need to start making bigger positive impact in the community.
We have some really exciting projects coming nearing completion from this grant round and we look forward to sharing the case studies with you.
Better business for a better world
And there you have it! Our goals for the broader vision of helping to create change for a better world. Because the journey doesn’t stop when you achieve something, there will always be another goal on the horizon.
We are committed to help create better business for a better world.