Evan’s Business was Grinding Him Down!

Evan owns a second generation manufacturing company. When we met, he was experiencing his business as a grind. It was not delivering the fulfilment, or the lifestyle he dreamed it would.

He was working harder and longer hours than before, yet the business was not growing. Nothing was working, he felt stuck.

The problems he was experiencing are not unique to his industry. We see them time and again for growth focused businesses that have been around for some time.

Lost Sales Opportunities

Sales were slower and increasingly more difficult which affected cash flow and profitability. Evan’s brand was often undercut on proposals or substituted by lesser quality products.

A Disengaged Team

There was a feeling of low morale amongst his team. A handful of unmotivated team members were causing conflicts for the others. It was making work an uncomfortable place to be.

The energy of some of his most promising team members had waned. There were less new ideas tabled at team meetings. Productivity was down across the team. No one seemed to love Mondays anymore, including Evan.

Brand Embarrassment

Even with a product he knew was awesome, Evan felt a nagging sense of reluctance whenever he pulled out his business card. The same feeling arose when he shared the company web address.

The brand image, which had once served them well, no longer reflected the business, or him as the owner. The world had evolved but their brand identity had not evolved with it.

In reality they had been continuing to do many things the same way they had always been done. And those old ways were no longer working.

The Quest for Fulfilment

Evan felt like he was burning out. He was unhappy and craved fulfilment from his business. Something had to give.

When he and I spoke it was clear he had a purpose beyond purely making money. Yet he was failing to give the market any compelling reason to choose his brand.

He worried that if they started to tell a radically different message in their marketing it might push their current customers away. Frankly, he had no idea how to go about it, so he put trust in our ElectroMagnetic Brand method and the magic began.

He and his team committed to the journey. They actively participated in the workshops and the renewed brand foundation created was amazing. And when he saw just how much his team and market cared about their purposeful new story it blew his mind.

But it was far more than a purposeful new story.

Compound Customer Growth

Not only did his market express support for the new purpose, sales picked up rapidly. Their customers became repeat customers and shared the new brand story. They created an ever-increasing customer base that would not shut up about them! In the right kind of way.

A Realigned & Vibrant Team

Getting clear on who they are as a brand and what they stand for, enabled them to realign as a team. They became clear about what they would and would not accept and the misaligned people moved on.

They transformed into an engaged and highly motivated team that are a pleasure to be around. Their creative and discretionary energy has been unleashed. This new energy is palpable and is the source of awesome innovation. Evan was back to loving Mondays again!

Unshakable Confidence and Pride in their Brand

Their purposeful new brand story became the foundation for a timely brand refresh. Now they have an awesome new brand identity that truly represents their culture.

The new brand has helped to supercharge the team’s confidence and pride, and attract new business. There is zero hesitation for Evan in sharing any of their marketing material now.

Getting ElectroMagnetic

Real fulfilment from business is achievable through our ElectroMagnetic Brand method. It works because it helps connect humans with humans. When you stop to think about it, all business IS human to human.

Our method has worked for growth focused businesses owners across many industries. Some examples are accountants, real estate agents, manufacturers, and professional services. But it doesn’t stop there. Their one commonality is that they are purpose led, or purpose curious leaders with teams.

Our branding agency specializes in helping next generation business owners rebrand with purpose. A recent rebrand helped the business double revenues from 4mil to 8mil in under 12 months.

But it is about more than money! Real fulfillment comes from doing what you love while creating a massive positive impact in the world. And with people you care about, a team that’s aligned in purpose and values. Now that is a better brand!

That is why we do what we do. To help all brand be good for the world.

Boost Your Brand’s Magnetism – Free Express Guide

We want you to find the ultimate fulfilment through your business. And to create a massive positive impact in the world doing what you love. So we’ve created an express guide to help you start your journey and Boost Your Brand’s Magnetism now. You too can strengthen your brand foundation with our ElectroMagnetic Brand method.

Brand Magnetism Booster: 15 Actions to Turn Up Your Brand’s Pulling Power Now  Download now with just one click.

Put the actions to work and share your successes with us. We’re excited to hear how our ElectroMagnetic Brand method helped your team!