Recently, our founder Luke Faccini was invited to have a chat on the Business Essentials Podcast. He provided some amazing insights on brand naming alongside [read more...]

Every year, about 80 billion pieces of clothing are purchased. Because of the high level of demand in product, manufacturing processes are inevitably accelerated. This [read more...]

At an event at Brisbane’s Wandering Cooks a handful of Tuesdays ago, a friend of mine told me I had been described to him as [read more...]

We are now in our first week of Autumn and waving goodbye to those hot sunny days! As the weather cools and we start layering [read more...]

Welcome to the world of an Impact Growth Alchemist at The Sponge – a mix of positive impact, business growth, remote work realities, and life [read more...]

I love talking about impact models! My intention is to help you get clear on what it means and why you need one in your business.  [read more...]

Are you one of our amazing clients? If so, we’d like to say a massive thank you! Thanks to you and your continued support, our [read more...]

    In recent years, social media has become all the rage. Big millennial brands have Instagram accounts boasting up to millions of followers. This [read more...]

Happy New Year and thank you for being awesome! We exist to serve you. To help your Good Business Become a Better Brand. It‘s what fires [read more...]

Today, it isn’t enough to just be a brand. Customers are now much more savvy, looking for genuine experiences, authenticity and positivity. According to a [read more...]