What does good collaboration really take? It’s day 11 of my GratitudeChallenge and today I’m grateful for collaboration. Even more, for what I’m learning about [read more...]
When did you last adjust your aim? 🎯 While I completed a very challenging running goal on Saturday I had a realisation. I’m loooong overdue [read more...]
👉🏼 New dates are now locked and loaded for GoodNorth’s Speed Networking for Good. With a little twist… Yes, dates plural! Because some people have [read more...]
We love family business! It is the heartbeat of our economy. Today is National Family Business Day #NFBD20, so we are taking time out to [read more...]
The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The [read more…]
A bit more than a decade ago two inspired individuals started two separate businesses. Each were a flash of brilliance to fulfill the exact [read more…]
When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a [read more…]
I’ve had the privilege of experiencing the full picture for many business brands from behind the curtain. From that position I’ve seen the great, the [read more…]
Brand names are a verbally communicated thing (word of mouth is still the most important brand builder). So how a brand sounds and the imagery [read more…]