Social Purpose – How Your Brand Stands to Make Massive Impact
A bit more than a decade ago two inspired individuals started two separate businesses. Each were a flash of brilliance to fulfill the exact [read more…]
Our Latest Thoughts
How To Increase Your Profit With Engaged Staff
If we ask how you intend on making your business more profitable, what could your answers be? Perhaps by cutting expenses? By raising your prices? [read more...]
How To Name Your Brand Like The 10 Most Valuable Global Brands Do
Want to create a world leading brand? The 10 most valuable global apparel brands have two things in common. As do the 10 most [read more...]
How We Know That Our Clients Are Happy
Our goal is happy clients. And that means successful projects. Every time. We absolutely love hearing how we contribute to our clients’ success, and it’s [read more...]
The Sponge Brand New: Double the Goodness Grant
Here’s Why We Offer This Grant, And Who It’s For We have a grant. And here’s why we are excited to tell you about it. [read more...]
New Brand Story Crafting Webinar Series
Quick. What’s your brand’s purpose? And what are your brand’s values? If you have to stop to look in the filing cabinet for your brand [read more...]
How To Win With Your Authentic Brand Purpose (5 Simple Steps)
When Did You Last Buy Into Brand Purpose? You have an upcoming trip. And you’re in desperate need for a suitable jacket. Two reputable [read more...]
The Sponge Selected As A Top 10 Brand Naming Agency
We are so happy and grateful for 10BestDesign.com recognizing us as one of the 10 Best Naming Agencies of 2017 in the world. It is [read more...]
New Free Guide: Because the Good Guys and Gals ought to win!
Fresh for the New Year, our brand new 5 step brand story playbook for brands with purpose. Trying to market a brand that’s missing an [read more...]
Why I’m Now A Certified CTT Consultant
I’m delighted to share news that I’m now a Barrett Values Centre Certified CTT Consultant. Here’s why I am and what it means for you. [read more...]
Woohoo! The Sponge is now a B Corp
My Serendipitous Introduction to B Corp In May 2016 an author friend (thanks Drew) asked me if I was familiar with B Corporations after I [read more...]
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. 
