branding Archives - The Sponge Branding Agency Australia

Home Blog Purposeful Brand New Year – New Grant Opportunities!

New Year – New Grant Opportunities!

Are you one of our amazing clients? If so, we’d like to say a massive thank you! Thanks to you and your continued support, our [read more…]

Home Blog Brand Design, Rebranding Your Awesome Brand is in Good Hands

Your Awesome Brand is in Good Hands

The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The [read more…]

Home Blog Purposeful Brand Social Purpose – How Your Brand Stands to Make Massive Impact

Social Purpose – How Your Brand Stands to Make Massive Impact

A bit more than a decade ago two inspired individuals started two separate businesses. Each were a flash of brilliance to fulfill the exact [read more…]

Home Blog Brand Strategy, Rebranding A Heart Wrenching Rebrand That Doubled Turnover Within 12 months

A Heart Wrenching Rebrand That Doubled Turnover Within 12 months

When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a [read more…]

Home Blog Brand Strategy, Company Culture The Silent Business Killer

The Silent Business Killer

I’ve had the privilege of experiencing the full picture for many business brands from behind the curtain. From that position I’ve seen the great, the [read more…]

Home Blog Brand Design, Brand Strategy, Brand Strategy Execution Tribe Social Fitness Brand Rollout Video

Tribe Social Fitness Brand Rollout Video

Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and [read more…]

Home Blog Brand Refresh, Rebranding Ernst & Young – EY Rebrand Megafail

Ernst & Young – EY Rebrand Megafail

There has been a great deal of laughter and head shaking going on as a result of Ernst & Young’s recent rebranding. We concur, it [read more…]

Home Blog Brand Strategy, Marketing Strategy Entrepreneurial weightlifting, it’s not for the weak minded.

Entrepreneurial weightlifting, it’s not for the weak minded.

Why do people go to personal trainers? It’s free to jog in the park. One session with a trainer costs as much as a month [read more…]

Home Blog Brand Name Creation, Renaming Get your brand name right, or get lost (in the crowd)!

Get your brand name right, or get lost (in the crowd)!

Brand names are a verbally communicated thing (word of mouth is still the most important brand builder). So how a brand sounds and the imagery [read more…]

Home Blog Brand Design, Brand Strategy Execution Brand Positioning and why it is crucial for your business

Brand Positioning and why it is crucial for your business

Brand Positioning is a term coined by Al Reis and Jack Trout some 30 years ago in their book titled Positioning: The Battle for Your [read more…]

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