Humming Session 16: The 1st Rule of Storytelling & the 5 Common Mistakes

Thur 29th June 2023, 12:00 pm - 1:00 pm GMT+10

Our Humming Sessions.

Join our team and incredible guest speaker for a timely topic at this hour long lunch-and-learn. Free for awesome Sponge clients.

It is Online | 29th June at 12pm Brisbane

The 1st Rule of Storytelling & the 5 Common Mistakes

Host: Luke Faccini, Brand Storyteller at Sponge

The first rule when it comes to storytelling is: know your audience! When you do, your story can truly resonate. Marketing is storytelling. So the same rule applies! Getting this wrong is why many marketers suffer with poor or inconsistent ROI from their marketing.

There are 5 Common Mistakes businesses make, time and again, when it comes to their audiences. Heck we’ve been guilty of them in the past too.The catch is, until businesses learn how to stop making these mistakes, marketing will continue to be a problem.

Join us for this lunch and learn to discover the 5 Common Audience Mistakes businesses make, and a simple framework you can use to deeply understand your audiences, and avoid these costly mistakes. We want to help you escape the stress of marketing ROI so you can focus on creating impact.

Luke Faccini is the Chief Do-Gooder and Brand Storyteller at Sponge and has been helping brands grow since 1999. Culture, impact and storytelling are his passion and he works directly with Sponge clients to shape these for their businesses. He lives our purpose of helping all brands be good for the world, and looks forward to this session with you.

What is Humming Sessions?

They are monthly lunch-and-learn sessions hosted for our team and our clients’ teams we all hum together even greater! It is hosted by Sponge over Zoom on the last Thursday of each month (excluding holidays), and we bring in an amazing guest speaker (like Annie!) to facilitate an important topic.


The Cost

Free for Sponge clients! You will have been sent a code to use at the checkout to make it so. Non-clients are welcome to attend by purchasing a ticket at the advertised price.

All funds generated through ticket sales are donated to our current Double the Goodness grant recipients. At present there is one:

Detour House Inc, a wonderful organisation that provides accommodation and care to women and girls in the heart of Sydney through two services – Detour House and The Girls Refuge.

It’s because you are awesome!

It is only through the awesomeness of Sponge clients that we are able to help amazing impact organisations such as these. Together we are able to help amplify their brands, so they can do even more good in the world. On behalf of team Sponge, thank you for being awesome.


Want more?

Check out the lineup of events at Sponge.